Bauer Media Radio

We think popular.

Our approach

A series of advertorials in heat magazine supported by online activity on
heatworld.com consisting of a once a week live web-chat, traffic drivers, online advertorials and competition.

results

  • 1,848 female respondents in total, all regular heat magazine and / or heatworld consumers. 
    Pre wave = 1,069 & Post wave = 779. 
  • heat magazine sample weighted to its NRS profile. 
  • Spontaneous awareness of Very.co.uk significantly higher for dual exposed (print and online) consumers post campaign with an uplift of 85%
  • 34% uplift in brand favourability towards Very.co.uk from dual exposed consumers - noticeably higher than for those exposed to just print (10% uplift)
  • Dual exposed consumers showed the greatest increase in the likelihood to shop at Very.co.uk in future (55% uplift)
  • Dual exposed consumers invariably displayed the greatest uplift in positive brand perception
    – 22% uplift in Very.co.uk being ‘Stylish’
  • Dual exposed consumers (who had visited the microsite) reacted most favourably to the campaign
    - 81% of respondents agreed ‘it was relevant to me’
  • The campaign has positively impacted consumer perceptions of Very.co.uk from brand awareness through to marked uplifts in claimed future purchase.
  • Consumers exposed to both print and online creative were significantly more positive to Very.co.uk, highlighting the impact and efficacy of cross media activity.