New Beauty Research
Published on February 21 2012
The Inside is our exclusive panel of 15,000 Bauer Media consumers aged 16+ recruited from across our portfolio of brands including FHM, Heat, More, Kerrang!, Kiss, Magic, Empire and Grazia. We research key categories to bring you in-depth insight throughout the year. The fifth of our deep dives is on toiletries and cosmetics.
Here's a flavour of our key findings:
- Shampoo and conditioner are the most important products in our female consumers daily beauty regime
- Just over 60% buy beauty/grooming products at least once a month and spend £21 per month on average
- 82% wear a fragrance and 3 in 4 of them apply their fragrance at least once a day
- In an average month men spend most on razors and women spend most on their make-up
- A third of Bauer men use face moisturisers and just under 30% also regularly use conditioner
- 1 in 5 Bauer consumers would consider having cosmetic surgery
WIN A £50 VOUCHER OF YOUR PERSONAL CHOICE
To win a £50 voucher of your personal choice just visit our Bauer Radio Facebook page and leave us a wall post saying what voucher you'd love to receive, remember to tell us where you work. Alternatively send an email to iwantthatprize@bauermedia.co.uk. Competition closes on Wednesday 29th February at 2pm. No cash alternative.A winner will be chosen at random from all entries received. This competition is only open to our client and agency contacts.
FOR MORE INFORMATION ON OUR RESEARCH CONTACT
RADIO SALES: doug.hope@bauermedia.co.uk 020 7295 6780
MAGAZINE SALES: georgia.lacey@bauiermedia.co.uk 020 7208 3334
