Bauer Media Radio

TOTAL BAUER MEDIA (MAGAZINES, RADIO & TV)

• Almost 20 million adults in Great Britain are reached by a Bauer Media brand at any time* (19,264,000 adults)
• 39% of all people in GB are reached by a Bauer Media brand at any time (38.5% of all adults)
• Over 2/3 of all women aged 15-24 in GB are reached by a Bauer Media brand at any time (2,680,000, 69.4% of all 15-24 women)
• 62% of all 15-24 year olds in GB are reached by a Bauer Media brand at any time (4,931,000, 62.2% of all 15-24 year olds)
• 52% of Bauer Media’s total audience are ABC1 (9,955,000, 51.7% ABC1s)
• 36% of all ABC1s in GB are reached by a Bauer Media brand at any time (36.4% of all ABC1s)
• 40% of all men in GB are reached by a Bauer Media brand at any time (9,730,000, 39.8% of all men)
• 37% of all women in GB are reached by a Bauer Media brand at any time (9,534,000, 37.2% of all women)
• Just under half of all GB adults with children in the household are reached by a Bauer Media brand at any time (7,099,000, 47.4% of all adults with children in household)

* At any time = Radio stations listened to in last week, TV stations watched in last week, magazine A.I.R readership (readership within each title’s issue period, i.e. last 7 days for weekly publications & in last month for monthly publications).  Figures include radio, TV and magazine brands listed on GB TGI Q4 2011.  Online and mobile excluded.   


BAUER MEDIA MAGAZINES

• In any given publication period** 8.4 million people in GB will read a Bauer Media magazine (8,414,000, 16.8% of all adults)
• In any given publication period 34% of all women aged 15-24 in GB will read a Bauer Media magazine (1,292,000, 33.5% of all 15-24 year old women)
• In any given publication period 28% of all 15-24 year olds in GB will read a Bauer Media magazine (2,184,000, 27.5% of all 15-24 year olds)
• 1 in 6 ABC1s in GB will read a Bauer Media magazine in any given publication period (4,571,000, 16.7% of all ABC1s)

**Any given publication period = average issue readership within each publication’s issue period


BAUER MEDIA RADIO

• Over 9 million people in GB have listened to a Bauer Media radio station in the last week (9,001,000, 18% of all adults)
• Over a quarter of all women aged 15-24 in GB listened to a Bauer Media radio station in the last week (1,081,000, 28% of all women aged 15-24)
• Over a quarter of all 15-24 year olds in GB listened to a Bauer Media radio station in the last week (2,051,000, 25.9% of all 15-24 year olds)
• Over 50% of Bauer Media’s GB radio audience (those who have listened in the last week) are ABC1 (4,655,000, 51.7% ABC1 adults)

BAUER MEDIA TV

• Over 7 million people in GB have watched a Bauer Media TV station in the last week (7,181,000, 14.3% of all adults)
• 42% of all GB women aged 15-24 have watched a Bauer Media TV station in the last week (1,636,000, 42.4% of all 15-24 year old women)
• 31% of all men aged 15-24 in GB have watched a Bauer Media TV station in the last week (1,255,000, 30.8% of 15-24 year old men)

Brands used in Power of Bauer

Bauer Magazines
Angling Times, Bike, Car, Classic Bike, Classic Cars, Closer, Empire, FHM, Garden Answers, Garden News, Golf World, Grazia, Heat, Kerrang, Match, MCN, Mojo, More, Mother & Baby, Performance Bikes, Practical Classics, Practical Photography, Q, Ride, Today’s Golfer, Top Santé, Trout and Salmon, Yours, Zoo Weekly

Bauer Radio
96.6 TFM, 96.9 Viking FM, 97.4 Rock FM,  Clyde 1, Clyde 2, Forth One, Hallam FM, Kerrang 105.2, Key 103, Kiss 100, Kiss 101, Kiss 105-108, Magic 105.4, Magic 1152, Metro FM, Moray Firth Radio, Northsound One/ Two, Radio City, Radio Tay AM, Wave 105.2, West Sound, The Magic Network (contained within Bauer Passion Network and Bauer Place Network)

Bauer TV
4music, Smash! Hits, Kiss, Kerrang!, The Box, Magic, Q

Source: TGI Q4 2011 (July 2010 - June 2011)