Viral
Viral marketing and/or advertising is a great marketing technique to use pre-existing social networks to drive increases in brand awareness or to achieve other marketing objectives such as product sales through self replicating viral processes.
Viral promotions include video clips, interactive Flash games, advergames, ebooks, brandable software, images, or SMS messages.The obvious goal is to identify individuals with high Social Networking Potential (SNP) and create viral messages that appeal to this segment of the population and have a high probability of being taken by another competitor.
For details of viral marketing opportunities harnessing the power of Bauer’s brands contact steve.taylor@bauermedia.co.uk
