Street Teams
- Drives footfall into stores
- Distribution of literature and sampling around key locations
- Station branded outfits increase awareness of product
- Activity results in great word of mouth
- Encourages interaction with the public/listeners
- Gives a radio campaign depth
- Reiterates key messages at point of purchase
- Listeners are made aware on air about the street teams whereabouts
- Can approach target audience directly
- We do the organising!
- Drives footfall into stores
- Listeners come to see their local DJ
- Dwell time is increased within store
- Creates interaction with listeners
- Gives stand out to a radio campaign
- Reinforces key messages
- Perfect for a store opening or short term offer
- We do all the organising!
Costs
4 members per Street Team for 4 hours = £600 net
Instore Presenter = prices vary per station
For more information contact:
Tom Hughes 020 7295 5452 or email tom.hughes@bauermedia.co.uk
“..the store manager was delighted with the way in which we interacted with the crowd and the links back to the station. When we arrived the store was very quiet, street teams distributed the flyers and shop details. Shortly after the store quickly filled and a lot of people stayed...I asked the manger if he was pleased with the way in which we had promoted the store and if he wanted anything changed he said that he was delighted with all aspects of the activity. He said that we had brought in a larger number of people and hoped to be working with us again in the near future.”
Gareth Stewart - Cool FM Weekend Breakfast Presenter