Bauer Media Radio

We think popular.

Cool FM.

97.4 Cool FM is Northern Ireland’s number one commercial radio station playing all today’s best hits. It’s the home of great music, always at the party and keeps Northern Ireland up to date on everything happening locally and abroad.

Cool FM is the biggest co promoter of concerts in the Belfast area and has taken listeners to see some of the biggest acts in the world. The station’s website has created a perfect extension to what happens on air. Listeners trust Cool FM to deliver news and entertainment for their generation.

The best of the charts current tracks are blended with lifestyle information and plenty of top promotions creating a cocktail of sound that has a unique and relevant appeal to the listener. The strong contemporary music-led format combined with a team of young dynamic DJs, all with their own particular style of presenting, creates the cosmopolitan sound that is Cool FM.


Station Address:
Kiltonga Industrial Estate
Belfast Road
Northern Ireland, BT23 4ES
028 9181 5151

Cool FM listener profile:

  • Reach: 349,000
  • Average Hours: 9.3
  • Reach % in TSA: 34.8 %
  • Commercial Market Share: 34.8 %
  • Total Hours: 3,248,000
  • All Radio Market Share: 18.5 %
Gender Ratio
54.2% 45.8%
ABC1 profile


% of ABC1 Profile

Target Demographic Age

Source: RAJAR Q2 2015; profiles based on reach