Bauer Media Radio

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Downtown Radio.

Downtown Radio is a brand that is synonymous with radio audiences across Northern Ireland. When it signed on air in March 1976 it was already making broadcasting history by becoming the first commercial radio station in Ireland. Downtown’s audience expect great local content that is relevant to them. The station’s style and attitude delivers to its listeners great adult contemporary music from the 70s to today. Entertainment, companionship and informative, concise news are the brand’s cornerstones.

The trophy cabinet is home to a Special Gold Sony Award for broadcasting in a divided community as well as a Grand Award from the New York Radio International Radio Festival for news coverage.

The station's Cash For Kids charity has had some great fundraising moments including the Downtown Den and Don't Rock the Boat.

 

Station Address:
Kiltonga Industrial Estate
Belfast Road
Newtownards
Northern Ireland
BT23 4ES
028 9181 5555

Downtown Radio listener profile:

  • Reach: 299,000
  • Average Hours: 9.5
  • Reach % in TSA: 20.4 %
  • Commercial Market Share: 21.9 %
  • Total Hours: 2,826,000
  • All Radio Market Share: 10.5 %
Gender Ratio
51.6% 48.4%
ABC1 profile

44.2%

% of ABC1 Profile

Target Demographic Age

Source: RAJAR Q2 2015; profiles based on reach