Bauer Media Radio

We think popular.

Downtown Radio.

Downtown Radio is a brand that is synonymous with radio audiences across Northern Ireland. When it signed on air in March 1976 it was already making broadcasting history by becoming the first commercial radio station in Ireland. Downtown’s audience expect great local content that is relevant to them. The station’s style and attitude delivers to its listeners great adult contemporary music from the 70s to today. Entertainment, companionship and informative, concise news are the brand’s cornerstones.

  • Broadcasting on seven FM frequencies and on AM to the whole of the province, its programming mix and diversity of output attract listeners right across the demographic profile
  • Described as "A Station Of The Place", Downtown Radio reflects life in Northern Ireland and is regarded as part of the fabric of the province
  • Mixed with hits from the 70s, 80s, 90s and today are all the ingredients to make the station distinctive to Northern Ireland. With more than 20 specialist programmes weekends and evenings, including Country Music, Folk and Gospel - Downtown is a multi-award winning station
  • The trophy cabinet is home to a Special Gold Sony Award for broadcasting in a divided community as well as a Grand Award from the New York Radio International Radio Festival for news coverage
  • The station's Cash For Kids charity has had some great fundraising moments including the Downtown Den and Don't Rock the Boat
  • The station broadcasts on DAB across the province

Station Address:
Kiltonga Industrial Estate
Belfast Road
Northern Ireland
BT23 4ES
028 9181 5555


Downtown Radio listener profile:

  • Reach: 269,000
  • Average Hours: 8.6
  • Reach % in TSA: 18.4 %
  • Commercial Market Share: 19.1 %
  • Total Hours: 2,301,000
  • All Radio Market Share: 8.7 %
Gender Ratio
54.7% 45.3%
ABC1 profile


% of ABC1 Profile

Target Demographic Age

Source: RAJAR Q3 2014; profiles based on reach