Radio Borders is the market leading commercial radio station for the Scottish Borders and North-Northumberland. The station has massive appeal within its market reaching over half of all adults within its transmission area every week - one of the highest reach figures of any station in the UK.
All the local news, weather and travel is covered throughout the day, coverage of local events, plus local sports coverage every Saturday afternoon mixed in with a wide selection of hits from the 60’s to today.
- The station's strength in audience terms extends beyond reach - listeners are loyal too and tune in for longer. Borders has one of the highest average hours figures, again, of any station in the UK
- As well as supplying listeners with the best hit music, the station also has its own lawyer, vet, property expert and taxman who all offer their invaluable advice. The station also has a regular teen magazine show, called Wired, presented by local school pupils. Advertisers benefit from Radio Borders' detailed knowledge of the market and its ability to reach a variety of different audiences within that market
Radio Borders listener profile:
- Reach: 47,000
- Average Hours: 11.9
- Reach % in TSA: 43.6 %
- Commercial Market Share: 76.5 %
- Total Hours: 559,000
- All Radio Market Share: 31.4 %
49.2%% of ABC1 Profile