Tay FM, 2 & 3.
Radio Tay has been a proud part of Tayside and Fife since 1983. For 31 years we’ve been part of life in our area, we’re proud to be from the area and reflect our listeners’ lives every single day.
Tay FM plays Your Music for Your Life and is the biggest commercial radio station in the area, targeting adults aged 25-44. Tay 2 plays The Greatest Hits and is hugely popular among its target audience of adults aged 45+. Tay 3 is our new digital station and plays all the hits for the younger end of the market.
As well as our obsession for reflecting the lives of our listeners with truly connective content for our community, our passion for music is a major reason Tay FM, Tay 2 and Tay 3 continue to lead the way. On Tay FM our listeners enjoy the music they love as we deliver the biggest songs of the moment from Ed Sheeran, Calvin Harris, Taylor Swift, Olly Murs, Coldplay and Sam Smith with The Greatest Hits from legends like Elton John, Rod Stewart and Queen on Tay 2. Tay 3 is up front, unashamedly young and plays all the hits before everyone else.
Tay FM, Tay 2 and Tay 3
6 North Isla Street
Tel 01382 200800
Tay 1 listener profile:
- Reach: 151,000
- Average Hours: 9.4
- Reach % in TSA: 38.7 %
- Commercial Market Share: 43.6 %
- Total Hours: 1,416,000
- All Radio Market Share: 19.3 %
50.9%% of ABC1 Profile