Bauer Media Radio

We think popular.

Tay FM.

Tay FM is a locally orientated, vibrant station with a contemporary choice of music, with a team of highly talented presenters. The station provides music, local news, weather and travel in the Dundee, Perth, Angus and North East Fife area.

Key Facts

  • The number one station for reach in the Tay Territory covering Dundee, Tayside, Angus, North East Fife, Perth and Kinross, reflecting the interests, tastes and concerns of the local audience
  • Tay’s Wake up with Webster has more listeners than any other commercial station in the area
  • A strong music-led format - guests on Tay FM have included Girls Aloud, Jamelia, Paulo Nutini and Sugababes. Programming also includes local issues, sport and news which is augmented by the wider canvas of regional and national matters
  • Tay Territory has a long and distinguished association with the popular music industry producing names such as the Average White Band, Ricky Ross and Danny Wilson. Tay FM eagerly supports the up-and-coming bands from the area that have the potential to move on to national heights
  • Furthermore, the station is aware of the needs of the young people in its community and hosts a series of youth-related programmes

Station Address:
6 North Isla Street,
Dundee,
DD3 7JQ
01382 200 800

Website: http://www.tayfm.co.uk/

Tay FM listener profile:

  • Reach: 148,000
  • Average Hours: 9.4
  • Reach % in TSA: 38.5 %
  • Commercial Market Share: 35.7 %
  • Total Hours: 1,388,000
  • All Radio Market Share: 19 %
Gender Ratio
57.7% 42.3%
ABC1 profile

49%

% of ABC1 Profile

Target Demographic Age

Source: RAJAR Q2 2014; profiles based on reach